TODAY’S PATENT – DYNAMIC PRICING OF ITEMS BASED ON THE CATEGORY WITH WHICH THE ITEM IS ASSOCIATED

The Dynamic pricing of items based on the category with which the item is associated was invented by Jan Alan Eglen, Jeremy Eglen, Justin Bakke, Garrick Dasbach, and Josh Voils. which is been patented by USPTO on 8^th September 2011 bearing patent no. US7587372B2. This patent has been assigned to Digonex Tech Inc.

 The focus of the invention is on buying systems that change the prices of goods and services in real-time over a computer network. As online shopping has grown, so has the amount of stolen or pirated content, which hackers can get around. Point-to-point (P2P) programs like Napster and Gnutella have made it easy for people to copy material that is protected by intellectual property rights without paying the author or artist.

But the intellectual property laws we have now are not broad enough to cover this technology, which makes it hard to enforce them across borders. Suits against P2P providers that seemed fishy have been successful, but the cost and time can be too much.

Also, systems like Gnutella don’t need a central index server, which makes it very hard to shut them down. The goal of the invention is to make a system that changes the prices of digital media on the fly. This will allow content providers to make a profit while giving consumers a reason to buy content instead of stealing it.